Chapter Organics is a natural aromatherapy and wellbeing brand built around simplicity, clarity, and everyday ritual. The visual system was designed to feel calm, refined, and unobtrusive — allowing the products, materials, and experience to take centre stage. A modular identity and labelling system was developed to scale across multiple ranges and formats, creating consistency while supporting future growth. The rebrand helped support the company’s expansion from home studio to warehouse operation, strengthening its retail and e-commerce presence and contributing to record sales and industry award wins.