The idea for this identity was drawn from the concept behind the company itself - "The Hedonist Project" own a permanent space which promises a brand new themed pop up bar every three months. Using an hourglass as the main visual seemed to fit perfectly with the clients' vision; After every three month cycle a brand new theme is introduced...the hourglass is reset.
Opposite are examples of the identity applied to the companies stationary and promotion materials.
"A bar with food concept, designed around the appreciation of wines and spirits."
The client required a logo for their new bar/restaurant opening early 2016. In this case, the wine list is as (if not more) important than the food menu so it was essential that I worked that aspect of the brief into an impacting visual.
An element of the brief was to research the artwork/philosophies of those belonging to the Futurist movement; Such as Boccioni, Fillia and Balla.
I took the bold, dynamic lines common to Futurist artwork and broke down a knife, fork and wine bottle using these sharp, dynamic lines.
This method was also used to apply to icons for the menus and websites.
A surf shack/tiki themed rum bar with a bright, vivid summer style running through. I wanted to make a Tiki head the "mascot" of the campaign, but felt the need to avoid using the common Tiki style. A simple line structure has been constructed to give the Tiki head a up to date, contemporary makeover .
This was to be an up market bar in a central Leeds location, offering a wide variety of the finest whiskies to be bought by the dram (from the parlour) or by the bottle (from the store).
The brief was to achieve a simple, classy logo, which carried a certain degree of antiquity in the way it was presented - to hint at the rich history of whisky itself.
I wanted the logo to be an updated, contemporary version of a classic style.
I was commissioned by a Bristol based tech company to produce a logo for their annual charity bike ride and walk event.
The simple merging of a bike chain and a footprint, clearly puts forward the two main aspects of the event.
Designed in collaboration with The Creative Corporation for Cave Painting (Mercury). The bands' music was thick with layers of synth and atmosphere which I felt should be represented somehow in the artwork for the album. I wanted to express the depth of their sound by turning the cover into a multi-plane object. This was achieved by the inner pull out featuring individual die cuts, which when brought together formed the bands' diamond logo. It was also important for me, in the era of digital album artwork, to create something which was tactile - something to hold, appreciate and flick through as the record plays.
This work went on to be Creative Review's "Album Artwork of the Month" and was shortlisted for Art Vinyl's "Artwork of the Year"
Graphic identity for the band Compny (Universal). I wanted to create a unique visual that was more than just a way of twisting the band name into a logo.
As a group, they have an insular way of operating which brought to me images of almost a tribal nature - the band populating their own country or island. Pursuing this train of thought, I arrived at the idea of using a flag or a colour scheme as their representation. The resulting graphic, combined with the 9ft handmade flag has become the focal point of the band's press campaigns, single artwork and live show