— j
Freelance designer with a focus on identity, culture & digital creating focused work with strategy and simplicity at the heart of the process.
— Approach
Design is more than just what meets the eye; it’s about strategy, storytelling, and crafting connections between a brand and its audience.
In an increasingly noisy, saturated world, simplicity lies at the heart of the process. Stripping a brief back to its core brings clarity, cutting through the clutter to achieve the most impactful and straightforward outcome.
— Experience
From the hustle of freelancing to the leadership of a Creative Director role, the shift back to freelancing brings a fresh energy and a deeper understanding of what really makes a brand tick.
With expertise in both digital, print and branding and identity – crafting unique, memorable experiences for start-ups, established brands, and everything in between. It’s about finding that spark, pushing boundaries, and telling stories that truly resonate, all while building strong, lasting connections with clients. Every project is a new adventure, and no two are ever the same.
— Experience
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2011—2015.
Signed to Universal and Sony, embarking on tours of UK, Europe and America. Working on single and album sleeves alongside agencies.
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2015 — 2018
Working for a range of clients mainly in the tech and hospitality industries.
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2018 — 2021
Taken on in house on a full time role with a freelance client - New Citizens a creative events agency. Working closely with the marketing team and looking after music, food and beverage events from concept creation, to branding and designing for social and print campaigns.
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2021 — 2025
Working more closely with the senior team with increased involvement in pitches, strategy and overseeing / managing the creative team.
— Things I Do
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2011—2015.
Signed to Universal and Sony, embarking on tours of UK, Europe and America. Working on single and album sleeves alongside agencies.
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2015 — 2018
Working for a range of clients mainly in the tech and hospitality industries.
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Print Design — Packaging — Print Production Management — Signage — Wayfinding — Large Format
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Wireframing - Concept Design & Layout - UI