Hedonist
Identity — Strategy — Print
Leeds — 2024
— Brief
As Hedonist grew beyond its Leeds roots, it needed a more refined identity — one that balanced creativity with strategy. The aim was to introduce character and add polish for a broader, high-end audience.
— Approach
The rebrand leaned into the name — a celebration of pleasure. A curved arrow logo symbolised pursuit and joy and represented the newly streamlined three strands of the business , while the wordmark carried hidden nods to dopamine and chemistry. Every detail added richness, intimacy, and intent — a brand built to feel both playful and elevated.
