The Garden Party
Identity — Digital — Print
Leeds — 2023
— Brief
The Garden Party had outgrown its garden-party roots. Now in a 5,000-capacity industrial venue, the existing identity no longer fit the scale or energy of the event. The challenge: evolve the brand into a credible, future-facing festival while staying true to its original spirit
— Approach
The identity centres on a flexible core graphic — digitising nature. Found botanical illustrations nod to the festival’s origin, while digital pixelation distorts and provides a harsher edge, reflecting the festivals shift to a larger, grittier space. A visual tension between organic past and industrial present.
