Canvas Yard
Identity — Naming — Digital — Print
Leeds — 2023
— Brief
A 103,000 sqft blank space in Leeds city centre was being prepped for a run of large-scale summer shows across 2023 and 2024. The identity needed to feel bold and confident, while remaining versatile enough to sit alongside major brands like Defected, The Garden Party and Haçienda.
— Approach
The logo is built around a white square — a symbol of the site before activation. Framed by angular elements inspired by canvas keys, the mark hints at creative potential and change. These shapes subtly form arrows, drawing the eye inward to represent the return of energy, people and culture. The wordmark is carefully aligned and proportioned to reinforce clarity, order and purpose.
