A 5,000-capacity event space reimagined through its industrial past. Inspired by the former Canvas Street and the site’s heritage as a place of gathering, the identity positions the venue as a bold, contemporary cultural destination. Delivered across naming, branding, digital, motion, and print, the system was built to scale across live events and campaigns. The project helped establish Canvas Yard as a major regional venue, drawing 20k+ visitors and generating over £100k in revenue.